The Post Graduate Certificate in Management with a focus on Digital Marketing (PGCM [DM]) delves into the intricacies of the digital marketing landscape, emphasizing its significance in today's business environment. Through a blend of theoretical insights and practical applications, the program equips students with a comprehensive understanding of web-based and mobile-based technologies that foster interactive communication among various stakeholders. With a keen eye on the evolving digital landscape, the curriculum ensures students grasp cutting-edge techniques and platforms crucial for marketing products, acquiring new users, and expanding market reach. Moreover, the program accentuates the development and planning of digital offerings, mastery in social advertising, and the utilization of e-CRM to enhance customer engagement. By providing a holistic view of digital marketing concepts and tools, PGCM [DM] empowers students to navigate the complexities of the digital realm, fostering their readiness to drive organizational success through innovative digital strategies. The program is approved by AICTE.
Credit Points : 40