Corporate Learning Programs

overview

eligibility

duration and validity

fee

program structure

About this course

The Post Graduate Certificate in Management with a focus on Digital Marketing (PGCM [DM]) delves into the intricacies of the digital marketing landscape, emphasizing its significance in today's business environment. Through a blend of theoretical insights and practical applications, the program equips students with a comprehensive understanding of web-based and mobile-based technologies that foster interactive communication among various stakeholders. With a keen eye on the evolving digital landscape, the curriculum ensures students grasp cutting-edge techniques and platforms crucial for marketing products, acquiring new users, and expanding market reach. Moreover, the program accentuates the development and planning of digital offerings, mastery in social advertising, and the utilization of e-CRM to enhance customer engagement. By providing a holistic view of digital marketing concepts and tools, PGCM [DM] empowers students to navigate the complexities of the digital realm, fostering their readiness to drive organizational success through innovative digital strategies. The program is approved by AICTE.

Eligiblity

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised/accredited University/Institution.
Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

Duration and Validity

The duration of the program is one year.
The registration period is valid for one & half academic years.

Application Form Fee

The application form fee for all applicants is: ₹ 1200/-
Note: Application fee is non-refundable.

Program Fee

Total Program Fee: ₹ 36,000/-

Category	1st Installment	2nd Installment
General	₹ 22,000/-	₹ 14,000/-
Defence	₹ 22,000/-	₹ 14,000/-

Note: Education loan available with easy EMI options for 6, 9, and 12 months, starting from just ₹ 1,300 to ₹ 5,000 per month.

Special Discount on Program Fee – Limited Period Offer

Pay Full Fee in One Instalment On-the-Spot and Avail ₹5,000/- Off.
(Discount amount is subject to the admission category applied).

Category	One-time Full Payment
General	₹ 31,000/-
Defence	₹ 31,000/-
International	₹ 38,000/-
SAARC	₹ 30,000/-

Payment Timelines

1. Pay first instalment or one-time full fee immediately after grant of admission.

2. Pay second instalment within 45 days of payment of first instalment or on or before the last date to pay full fee, whichever is earlier, as per policy.

Note:

• Paying complete course fee immediately, will make all benefits of the program immediately available.

• Installment option closes 15 days before the last specified date of admission.

• Exam fee & project fee is not included in program fee and has to be paid separately.

• Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable & non-transferable.

• Printed Self Learning Material is offered as an optional paid service.SLM fee is non-refundable & non-transferable.

Program Structure

Credit Points : 40

SEMESTER I :
Integrated E-Marketing
E-Customer Relationship Management
Digital Marketing Strategy and Planning
Introduction to Web Designing
Search Engine Optimisation

SEMESTER II :
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

PGCM-DM