PGCM_EM

overview
eligibility
duration and validity
program structure
About this course

The Event Management program offers a comprehensive study of the industry, covering all aspects of event planning and execution. From concept development to post-event evaluation, students learn to manage resources efficiently, handle logistics, and execute effective marketing and branding strategies. The curriculum provides hands-on experience in organizing various events, including musical shows, conferences, weddings, and more. Key emphasis is placed on financial costing and budgeting to ensure fiscal viability. Graduates are equipped with the skills to pursue diverse careers in event planning, marketing, venue management, and related fields, tapping into the industry's vast opportunities and growth potential. The program is approved by AICTE.

Eligiblity

  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised/accredited University/Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

Eligiblity

  • The duration of the program is one year.
  • The registration period is valid for one & half academic years.

Credit Points : 40

SEMESTER I :
Event Planning & Production
Event Marketing
Business Communication
Consumer Behaviour
Submission
SEMESTER II :
Event Matrix
Event Laws & Licenses
Marketing Research
Advertising & Media Planning
Research Project