PGDRM

Indeed, the retail sector plays a significant role in both the Indian and global economies. However, it faces various challenges such as heightened competition, the rise of e-commerce, technological advancements, and evolving consumer preferences. Consequently, retail organizations are in need of leaders equipped with the requisite skills to tackle these challenges effectively. The Post Graduate Diploma in Retail Management addresses a spectrum of issues pertinent to retail and distribution channels. These include service operations, consumer behavior, sales and marketing management, brand management, and supply chain issues. With a focus on retail management and marketing subjects, this program delves into crucial developments and trends shaping the industry. By offering comprehensive insights into retail management and marketing strategies, this diploma program prepares individuals to navigate the complexities of the retail landscape. Graduates emerge equipped with the knowledge and skills required to lead retail organizations, adapt to changing market dynamics, leverage technology effectively, and meet the evolving demands of consumers. The program is approved by AICTE.